One way to promote you own website is to offer to help other website owners by giving away ebooks from you site for them to use on their own sites. Lots of people do not have the time or skills to write and create ebooks to give away to their web site visitors. Giving away ebooks from your web site can easily increase traffic and sales. You could produce promotional ebooks for other people to use so they can promote their web site.
First, you will need to write and create your own ebook to give away to your visitors. If you don't want to write one, you could ask permission to use another writers' articles or material. Be sure to include your text or banner at the beginning of the ebook. Once your ebook is uploaded to your web site you can allow people to download it and give it away to their web site visitors. Your ad will continue to be spread all over the internet.
You can take this strategy one step further to make it even more powerful. Allow people to sign-up to get a version of the ebook with their own text or banner ad included in it. With their own ad included in the ebook, they'll work harder to promote it. That means your ad will be seen by even more people. It's now a win/win situation for you and your visitors!