Sunday, May 20, 2012

Remember Your Offline Advertising

Remember your online advertising. A lot of online based businesses forget
About offline advertising. It is important to combine offline and online
advertising together in your marketing campaign. You can market offline
more effectively by targeting people that actually have access to the
internet. In all your advertising you want to include your web site address, e-mail or
auto responder addresses, and the e-mail address to subscribe to your
e-zine. Below are 10 offline marketing ideas:

1. Place classified or full page ads in print publications. The print
Publications should be computer or internet related.

2. Post flyers in stores. They could be computer stores, software stores,
libraries etc.

3. Buy mailing lists and send direct mail. You should make sure that all
the people on the mailing list are internet users.

4. Buy commercial time on T.V. They can be during shows that are targeted
toward internet users.

5. Pass out your CD-ROM or diskette business cards at special events. It
could be at trade shows, seminars, fairs, etc.

6. Set up a deal with another business that targets internet users. Pay the
business to insert your business ads in their product packages.

7. Hold a free offline class and teach people how to use their computer or
how to use the internet. You could have your web site on display as an

8. Do co-op mailings with other businesses. They should also be targeting
people with internet access.

9. Give away free mouse pads. Put your advertising on the mouse pads and give
them away at computer or internet events.

10. Advertise in card decks. The card deck you advertise in should be targeted
toward internet users.

You would also want to target your offline advertising to groups of people
that will actually be interested in your product or service. If you're
selling business books, you will want to market to business owners. In
conclusion, if you have a business that's only based online, you don't want
to market to people that don't have access to the internet.

Thanks for your time today,

We appreciate you and we'll see you again soon.
Have a fantastic day!

To Your Success,

Rosalie and James

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